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%0 Book
%1 GVK588509930
%A Wilken, Robert
%A Krol, Lena
%B ESCP-EAP working paper
%C Berlin
%D 2008
%I Europ. School of Management
%K Anzeige Conjoint-Analyse Conjoint_Measurement Differenzierung Marketing Normung Norwegen Standardisierung Werbewirkung Wirtschaftspsychologie Wirtschaftssoziologie Zeitungswerbung
%N 37
%T Standardisierung von Werbung in Printanzeigen
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+588509930&sourceid=fbw_bibsonomy
@book{GVK588509930,
added-at = {2009-08-21T12:25:16.000+0200},
address = {Berlin},
author = {Wilken, {Robert} and Krol, {Lena}},
biburl = {https://www.bibsonomy.org/bibtex/292edbaf3708e5f729259a833520fbe6c/fbw_hannover},
interhash = {575753e4772c8761090cfa5915b0e50a},
intrahash = {92edbaf3708e5f729259a833520fbe6c},
keywords = {Anzeige Conjoint-Analyse Conjoint_Measurement Differenzierung Marketing Normung Norwegen Standardisierung Werbewirkung Wirtschaftspsychologie Wirtschaftssoziologie Zeitungswerbung},
number = 37,
pagetotal = {V, 70 Bl.},
ppn_gvk = {588509930},
publisher = {Europ. School of Management},
series = {ESCP-EAP working paper},
subtitle = {der Vergleich von Studenten und Nicht-Studenten am Beispiel von Norwegen},
timestamp = {2009-08-21T12:26:38.000+0200},
title = {Standardisierung von Werbung in Printanzeigen},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+588509930&sourceid=fbw_bibsonomy},
year = 2008
}