PhD thesis,

The relationship of selected factors with success in private sector resource acquisition at Appalachian higher education institutions

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The Union Institute, Cincinnati, OH, PhD Thesis, (1991)

Abstract

The purpose of this study was to determine the relationship of selected factors with success in private-sector resource acquisition at the 38 institutions with membership in the Appalachian Colleges Program based at The University of Kentucky. The success criterion was the average percentage rate of increase in total gift income over the most recent five-year period. The purpose was fourfold: (1) to determine by The Analysis Questionnaire and interviews what fund raising practices were used in Appalachian Colleges Program member institutions; (2) to determine what presidents and chief advancement officers saw as measures of success; (3) to determine statistically what factors actually were associated with success; and (4) to develop a model advancement program for these institutions. The data were collected through The Analysis Questionnaire which was mailed to the population of the Appalachian Colleges Program member institutions. Of the 38 institutions holding organization membership in 1990, 28 responded (26 useable) after mailings which included a cover letter, the questionnaire, an alternate sheet for those institutions without advancement programs, and a business reply envelope. The data gathered through the survey were analyzed by computer. Where appropriate, the Chi-Square Test of Independence was used to determine if relationships existed between variables. The.05 level was selected as the minimum level against which significance was determined. Frequency counts, central tendencies (median and mean), percentages, and weighted scores were also obtained when appropriate. Reviewing the factors was accomplished by: (1) deriving zero-order correlation coefficients among institutional factors and between those factors and a single success variable; (2) deriving multiple regression correlation coefficients from a set of independent variables and one criterion variable, then choosing a regression equation of variables that could predict success effectively; (3) deriving chi square correlation coefficients for the affiliation variable; (4) investigating specific survey items as they relate to the success criterion; and (5) investigating the effects of the group. Data were not only compiled for the comparative groups but for the total study group as well, to provide a composite "picture" of the configuration of practices pursued by the study group. This was provided to offer benchmarks for comparison of a particular college with the entire group. Another component of this study was site visits to 3 members of the top group and 3 of the bottom group. The purpose was to gather qualitative data that would provide additional insights on the more elusive elements of a successful program and to explore in greater depth the programs and policies that appear to contribute most to fundraising success.

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