%0 Book %1 GVK353919810 %C Wiesbaden %D 2003 %E Bruhn, Manfred %I Gabler %K Beziehungsmanagement Branche Customer_Relationship_Management Deutschland Kundenbindung Lieferanten-Kunden-Beziehung Management Marketing Marketing-Mix Marketingpolitik Theorie Wettbewerb %T Handbuch Kundenbindungsmanagement %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+353919810&sourceid=fbw_bibsonomy %7 4., überarb. und erw. Aufl %@ 3409422692

@book{GVK353919810, added-at = {2009-08-21T12:12:59.000+0200}, address = {Wiesbaden}, biburl = {https://www.bibsonomy.org/bibtex/2cfdb9368904bcb51e56b742bbee6eed9/fbw_hannover}, edition = {4., überarb. und erw. Aufl}, editor = {Bruhn, {Manfred}}, interhash = {66ca5a844ac93798720850e6a3e8339f}, intrahash = {cfdb9368904bcb51e56b742bbee6eed9}, isbn = {3409422692}, keywords = {Beziehungsmanagement Branche Customer_Relationship_Management Deutschland Kundenbindung Lieferanten-Kunden-Beziehung Management Marketing Marketing-Mix Marketingpolitik Theorie Wettbewerb}, pagetotal = {XVII, 871}, ppn_gvk = {353919810}, publisher = {Gabler}, subtitle = {Strategien und Instrumente für ein erfolgreiches CRM}, timestamp = {2009-08-21T12:13:19.000+0200}, title = {Handbuch Kundenbindungsmanagement}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+353919810&sourceid=fbw_bibsonomy}, year = 2003 }