%0 Book %1 GVK229720633 %A Sirgy, M. Joseph %C Upper Saddle River, NJ u.a. %D 1998 %I Prentice Hall %K Communication_in_marketing Kommunikationsstrategie Marketing %T Integrated marketing communications %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+229720633&sourceid=fbw_bibsonomy %@ 0132056186

@book{GVK229720633, added-at = {2009-08-21T10:51:32.000+0200}, address = {Upper Saddle River, NJ [u.a.]}, author = {Sirgy, {M. Joseph}}, biburl = {https://www.bibsonomy.org/bibtex/2e19aa24e671b026e338ae561adacbccb/fbw_hannover}, interhash = {675bf5a956009fbcb33e5e75fdf9e4d7}, intrahash = {e19aa24e671b026e338ae561adacbccb}, isbn = {0132056186}, keywords = {Communication_in_marketing Kommunikationsstrategie Marketing}, pagetotal = {XIX, 312}, ppn_gvk = {229720633}, publisher = {Prentice Hall}, subtitle = {a systems approach}, timestamp = {2009-08-21T10:57:54.000+0200}, title = {Integrated marketing communications}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+229720633&sourceid=fbw_bibsonomy}, year = 1998 }