%0 Book %1 GVK497327309 %A Kammerer, Martina %C Berlin %D 2005 %I Logos-Verl. %K Balanced_Scorecard Beziehungsmanagement Customer_Relationship_Management Kundenmanagement Marketing Projektmanagement Theorie Unternehmenskontrolle Unternehmensplanung %T Controlling von Customer Relationship Management-Projekten %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+497327309&sourceid=fbw_bibsonomy %@ 3832510117

@book{GVK497327309, added-at = {2009-08-21T12:19:46.000+0200}, address = {Berlin}, author = {Kammerer, {Martina}}, biburl = {https://www.bibsonomy.org/bibtex/2b7da82d2d8fc13a305ff2bc1e4f578d2/fbw_hannover}, interhash = {6941d6efd0c7a2b6dd8859e7d56a0f1d}, intrahash = {b7da82d2d8fc13a305ff2bc1e4f578d2}, isbn = {3832510117}, keywords = {Balanced_Scorecard Beziehungsmanagement Customer_Relationship_Management Kundenmanagement Marketing Projektmanagement Theorie Unternehmenskontrolle Unternehmensplanung}, pagetotal = {LXXXIII, 235}, ppn_gvk = {497327309}, publisher = {Logos-Verl.}, subtitle = {Informationsgrundlagen zur Steuerung und Bewertung von CRM-Projekten}, timestamp = {2009-08-21T12:20:21.000+0200}, title = {Controlling von Customer Relationship Management-Projekten}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+497327309&sourceid=fbw_bibsonomy}, year = 2005 }