%0 Book %1 GVK334152771 %A Altobelli, Claudia Fantapié %A Sander, Matthias %B Forum Marketing & Management %C Stuttgart %D 2001 %I Lucius & Lucius %K Internet Markenpolitik Marketing Telemarketing Theorie %N 3 %T Internet-Branding %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+334152771&sourceid=fbw_bibsonomy %@ 3828201903

@book{GVK334152771, added-at = {2009-08-21T11:34:36.000+0200}, address = {Stuttgart}, author = {Altobelli, {Claudia} Fantapié and Sander, {Matthias}}, biburl = {https://www.bibsonomy.org/bibtex/210dbcf86328ad01adfd3a22bfc8db9f6/fbw_hannover}, interhash = {6969192920b075e627f407484fd7dd87}, intrahash = {10dbcf86328ad01adfd3a22bfc8db9f6}, isbn = {3828201903}, keywords = {Internet Markenpolitik Marketing Telemarketing Theorie}, number = 3, pagetotal = {XIV, 236}, ppn_gvk = {334152771}, publisher = {Lucius & Lucius}, series = {Forum Marketing & Management}, subtitle = {Marketing und Markenführung im Internet}, timestamp = {2009-08-21T11:41:57.000+0200}, title = {Internet-Branding}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+334152771&sourceid=fbw_bibsonomy}, year = 2001 }