%0 Book %1 GVK172015367 %A Anderson, Alan H. %A Kleiner, David %B Effective management %C Oxford u.a. %D 1995 %I Blackwell %K Communication_in_marketing Customer_relations Marketing Public_relations %T Effective marketing communications %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+172015367&sourceid=fbw_bibsonomy %@ 0631191267

@book{GVK172015367, added-at = {2009-08-21T10:18:02.000+0200}, address = {Oxford [u.a.]}, author = {Anderson, {Alan H.} and Kleiner, {David}}, biburl = {https://www.bibsonomy.org/bibtex/2c9a28abe156d4bb2c2f9807c06b94dd1/fbw_hannover}, interhash = {6982d9163a3bfd9d4a58ab5bb43ff25a}, intrahash = {c9a28abe156d4bb2c2f9807c06b94dd1}, isbn = {0631191267}, keywords = {Communication_in_marketing Customer_relations Marketing Public_relations}, pagetotal = {XXX, 249}, ppn_gvk = {172015367}, publisher = {Blackwell}, series = {Effective management}, subtitle = {a skills and activity-based approach}, timestamp = {2009-08-21T10:18:51.000+0200}, title = {Effective marketing communications}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+172015367&sourceid=fbw_bibsonomy}, year = 1995 }