%0 Book %1 GVK021977054 %A Levitt, Theodore %B McGraw-Hill series in marketing and advertising %C New York, NY u.a. %D 1962 %I McGraw-Hill %K Innovation Marketing %T Innovation in marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021977054&sourceid=fbw_bibsonomy

@book{GVK021977054, added-at = {2009-08-21T12:30:14.000+0200}, address = {New York, NY [u.a.]}, author = {Levitt, {Theodore}}, biburl = {https://www.bibsonomy.org/bibtex/213d0d361d0a00b5df6a5c57685e7d770/fbw_hannover}, interhash = {6bd1cbee1a620fdf7a7efa9d29053f40}, intrahash = {13d0d361d0a00b5df6a5c57685e7d770}, keywords = {Innovation Marketing}, pagetotal = {VII, 253}, ppn_gvk = {021977054}, publisher = {McGraw-Hill}, series = {McGraw-Hill series in marketing and advertising}, subtitle = {new perspectives for profit and growth}, timestamp = {2009-08-21T12:30:17.000+0200}, title = {Innovation in marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021977054&sourceid=fbw_bibsonomy}, year = 1962 }