%0 Journal Article %1 Sutton2001 %A Sutton, Paul %D 2001 %J The Translation Journal %K Propiedad de intelectual,Servicios traducci{\'{o}}n %N 2 %T Sounding the Language-Elephant’s Trumpet (a guide for intelligent buyers of translation services) %U http://accurapid.com/journal/16eleph.htm %V 5 %X This article addresses people in these and similar situations: those who imagine that there is somehow a 'right answer' in translation, and that the work of different translators will therefore differ little; those who are being hoodwinked into buying from suppliers that promise industrial-style reliability; those who are struggling from one bad translation experience to another in an unsuccessful attempt to develop international credibility; and those who are simply curious about what translation is all about. Many of my examples and anecdotes are drawn from the world of technical translation, but my reasoning applies indistinctly across all areas of translation %Z Language: eng

@article{Sutton2001, abstract = {This article addresses people in these and similar situations: those who imagine that there is somehow a 'right answer' in translation, and that the work of different translators will therefore differ little; those who are being hoodwinked into buying from suppliers that promise industrial-style reliability; those who are struggling from one bad translation experience to another in an unsuccessful attempt to develop international credibility; and those who are simply curious about what translation is all about. Many of my examples and anecdotes are drawn from the world of technical translation, but my reasoning applies indistinctly across all areas of translation }, added-at = {2015-12-01T11:33:23.000+0100}, annote = {Language: eng}, author = {Sutton, Paul}, biburl = {https://www.bibsonomy.org/bibtex/227e0ae9936129b78d285a0a6a9c3786c/sofiagruiz92}, interhash = {6d759fa74348a853262d893ae8ff065c}, intrahash = {27e0ae9936129b78d285a0a6a9c3786c}, journal = {The Translation Journal}, keywords = {Propiedad de intelectual,Servicios traducci{\'{o}}n}, number = 2, timestamp = {2015-12-01T11:33:23.000+0100}, title = {{Sounding the Language-Elephant’s Trumpet (a guide for intelligent buyers of translation services)}}, url = {http://accurapid.com/journal/16eleph.htm}, volume = 5, year = 2001 }