%0 Book %1 GVK522903207 %A Sattler, Henrik %A Völckner, Franziska %B Kohlhammer Edition Marketing %C Stuttgart %D 2007 %I Kohlhammer %K Deutschland Markenpolitik Marketing Theorie %T Markenpolitik %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+522903207&sourceid=fbw_bibsonomy %7 2., vollst. überarb. und erw. Aufl. %@ 978-3-17-019347-5

@book{GVK522903207, added-at = {2009-08-21T12:22:28.000+0200}, address = {Stuttgart}, author = {Sattler, {Henrik} and Völckner, {Franziska}}, biburl = {https://www.bibsonomy.org/bibtex/20b1003df0409a11ecf054a3e37d918de/fbw_hannover}, edition = {2., vollst. überarb. und erw. Aufl.}, interhash = {6e892e130e301d728117ef7b7c3d937f}, intrahash = {0b1003df0409a11ecf054a3e37d918de}, isbn = {978-3-17-019347-5}, keywords = {Deutschland Markenpolitik Marketing Theorie}, pagetotal = {253}, ppn_gvk = {522903207}, publisher = {Kohlhammer}, series = {Kohlhammer Edition Marketing}, timestamp = {2009-08-21T12:22:50.000+0200}, title = {Markenpolitik}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+522903207&sourceid=fbw_bibsonomy}, year = 2007 }