%0 Conference Paper %1 ls_leimeister %A Wulf, Jochen %A Söllner, Matthias %A Leimeister, Jan Marco %A Brenner, Walter %B European Conference on Information Systems (ECIS) %C Münster, Germany %D 2015 %K Content_Provisioning Social_Marketing Social_Media Sport_Management Value_Creation itegpub pub_jml pub_msö %T FC Bayern München Goes Social – The Value of Social Media for Professional Sports Clubs %U http://pubs.wi-kassel.de/wp-content/uploads/2015/12/JML_525.pdf

@inproceedings{ls_leimeister, added-at = {2015-04-17T16:38:42.000+0200}, address = {Münster, Germany}, author = {Wulf, Jochen and Söllner, Matthias and Leimeister, Jan Marco and Brenner, Walter}, biburl = {https://www.bibsonomy.org/bibtex/273c2c39360a73373c72ad7018b05a692/ls_leimeister}, booktitle = {European Conference on Information Systems (ECIS)}, interhash = {cfed605cf572222d5c949e323449ddbb}, intrahash = {73c2c39360a73373c72ad7018b05a692}, keywords = {Content_Provisioning Social_Marketing Social_Media Sport_Management Value_Creation itegpub pub_jml pub_msö}, timestamp = {2017-03-14T10:57:40.000+0100}, title = {FC Bayern München Goes Social – The Value of Social Media for Professional Sports Clubs}, url = {http://pubs.wi-kassel.de/wp-content/uploads/2015/12/JML_525.pdf}, year = 2015 }