%0 Book %1 GVK193220075 %A Berndt, Ralph %B Springer-Lehrbuch %C Berlin u.a. %D 1996 %I Springer %K Marketing %T Käuferverhalten, Marktforschung und Marketing-Prognosen %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+193220075&sourceid=fbw_bibsonomy %7 3., vollst. überarb. und erw. Aufl %@ 3540608125

@book{GVK193220075, added-at = {2009-08-21T10:31:17.000+0200}, address = {Berlin [u.a.]}, author = {Berndt, {Ralph}}, biburl = {https://www.bibsonomy.org/bibtex/20148b2b9686619ad686878ebf575fbe9/fbw_hannover}, edition = {3., vollst. überarb. und erw. Aufl}, interhash = {742788bd50fd1b789d5078cbd6d56384}, intrahash = {0148b2b9686619ad686878ebf575fbe9}, isbn = {3540608125}, keywords = {Marketing}, pagetotal = {XV, 377}, ppn_gvk = {193220075}, publisher = {Springer}, series = {Springer-Lehrbuch}, timestamp = {2009-08-21T10:32:03.000+0200}, title = {Käuferverhalten, Marktforschung und Marketing-Prognosen}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+193220075&sourceid=fbw_bibsonomy}, year = 1996 }