%0 Book %1 GVK024083887 %A Mayer, Anneliese %A Mayer, Ralf Ulrich %B Spiegel-Verlagsreihe Fach & Wissen %C Hamburg %D 1987 %I Spiegel-Verl. Augstein %K Imagetransfer Markenimage Marketing %N 7 %T Imagetransfer %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+024083887&sourceid=fbw_bibsonomy

@book{GVK024083887, added-at = {2009-08-21T09:49:34.000+0200}, address = {Hamburg}, author = {Mayer, {Anneliese} and Mayer, {Ralf Ulrich}}, biburl = {https://www.bibsonomy.org/bibtex/2e7c4deb733c0e0080370814f7d49f635/fbw_hannover}, interhash = {74cf33c8425c3e7e9b40f7548e940802}, intrahash = {e7c4deb733c0e0080370814f7d49f635}, keywords = {Imagetransfer Markenimage Marketing}, number = 7, pagetotal = {186}, ppn_gvk = {024083887}, publisher = {Spiegel-Verl. Augstein}, series = {Spiegel-Verlagsreihe Fach & Wissen}, timestamp = {2009-08-21T09:49:56.000+0200}, title = {Imagetransfer}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+024083887&sourceid=fbw_bibsonomy}, year = 1987 }