%0 Book %1 GVK508738660 %A Burmann, Christoph %A Zeplin, Sabrina %B Markenmanagement %C Münster %D 2006 %I LIT-Verl. %K Commitment_<Management> Corporate_Identity Markenpolitik Marketing Produktimage %N 2 %T Innengerichtetes Markenmanagement %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+508738660&sourceid=fbw_bibsonomy %@ 3825892808

@book{GVK508738660, added-at = {2009-08-21T12:21:08.000+0200}, address = {Münster}, author = {Burmann, {Christoph} and Zeplin, {Sabrina}}, biburl = {https://www.bibsonomy.org/bibtex/2861d80f3bfa516c5d0187d53fd821b8e/fbw_hannover}, interhash = {75a4e8cb5559a76ec8da5833f6f4e22a}, intrahash = {861d80f3bfa516c5d0187d53fd821b8e}, isbn = {3825892808}, keywords = {Commitment_<Management> Corporate_Identity Markenpolitik Marketing Produktimage}, number = 2, pagetotal = {XII, 108}, ppn_gvk = {508738660}, publisher = {LIT-Verl.}, series = {Markenmanagement}, subtitle = {Ansätze zur Schaffung und Erhaltung von Brand Commitment in markenorientierten Unternehmen}, timestamp = {2009-08-21T12:21:30.000+0200}, title = {Innengerichtetes Markenmanagement}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+508738660&sourceid=fbw_bibsonomy}, year = 2006 }