Article,
The development and enforcement of group norms
The Academy of Management Review, 9 (1): 47--53 (January 1984)
DOI: doi:10.2307/258231
Abstract
This paper examines why group norms are enforced and how group norms
develop. It is argued here that groups are likely to bring under normative
control only those behaviors that ensure group survival, increase the predic-
tability of group members' behavior, avoid embarrassing interpersonal situa-
tions, or give expression to the group's central values. Group norms develop
through explicit statements by supervisors or co-workers, critical events in
the group's history, primacy, or carry-over behaviors from past situations.
