%0 Book %1 GVK383981603 %A Smith, Paul Russell %A Taylor, Jonathan %C London u.a. %D 2004 %I Kogan Page %K Communication_in_marketing Kommunikation Marketing %T Marketing communications %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+383981603&sourceid=fbw_bibsonomy %7 4. ed %@ 0749442654

@book{GVK383981603, added-at = {2009-08-21T12:16:51.000+0200}, address = {London [u.a.]}, author = {Smith, {Paul Russell} and Taylor, {Jonathan}}, biburl = {https://www.bibsonomy.org/bibtex/24c6695f5e56d3fbcf66bd521f491ad36/fbw_hannover}, edition = {4. ed}, interhash = {7833bbca79e4c740fbad773353cf9a88}, intrahash = {4c6695f5e56d3fbcf66bd521f491ad36}, isbn = {0749442654}, keywords = {Communication_in_marketing Kommunikation Marketing}, pagetotal = {XVI, 696}, ppn_gvk = {383981603}, publisher = {Kogan Page}, subtitle = {an integrated approach}, timestamp = {2009-08-21T12:17:26.000+0200}, title = {Marketing communications}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+383981603&sourceid=fbw_bibsonomy}, year = 2004 }