%0 Conference Proceedings %1 GVK17172061X %C Wiesbaden %D 1995 %E Hünerberg, Reinhard %I Gabler %K Marketing Multimedia %T Multi-Media und Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+17172061X&sourceid=fbw_bibsonomy %@ 3409136878

@proceedings{GVK17172061X, added-at = {2009-08-21T10:05:12.000+0200}, address = {Wiesbaden}, biburl = {https://www.bibsonomy.org/bibtex/2824fe0bc80a71c5d84abbd98ef5c324f/fbw_hannover}, editor = {Hünerberg, {Reinhard}}, interhash = {78bcc0b05b9c8549da136a06edb8cbf5}, intrahash = {824fe0bc80a71c5d84abbd98ef5c324f}, isbn = {3409136878}, keywords = {Marketing Multimedia}, pagetotal = {392}, ppn_gvk = {17172061X}, publisher = {Gabler}, subtitle = {Multi-Media und Marketing}, timestamp = {2009-08-21T10:18:20.000+0200}, title = {Multi-Media und Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+17172061X&sourceid=fbw_bibsonomy}, year = 1995 }