%0 Journal Article %1 hollingworth_memories_1938 %A Hollingworth, Harry L. %D 1938 %J Psychological Bulletin %K advertising columbia institutional intellectual internalist psychology united-states %N 5 %P 307--312 %R 10.1037/h0057183 %T Memories of the Early Development of the Psychology of Advertising Suggested by Burtt's Psychology of Advertising %V 35 %X Hollingworth traces the early development of the psychology of advertising from the work of Gale, Scott, and Münsterberg, and his own extension course in äpplied psychology" at Teachers College in 1910, and reviews Burtt's Psychology of Advertising.

@article{hollingworth_memories_1938, abstract = {Hollingworth traces the early development of the psychology of advertising from the work of Gale, Scott, and M{\"u}nsterberg, and his own extension course in "applied psychology" at Teachers College in 1910, and reviews Burtt's Psychology of Advertising.}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Hollingworth, Harry L.}, biburl = {https://www.bibsonomy.org/bibtex/2a9fc260aa0ca19a1215684f2ef591a3c/jpooley}, doi = {10.1037/h0057183}, interhash = {7976c948765341834b1b97e4a343e738}, intrahash = {a9fc260aa0ca19a1215684f2ef591a3c}, journal = {Psychological Bulletin}, keywords = {advertising columbia institutional intellectual internalist psychology united-states}, number = 5, pages = {307--312}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {Memories of the {{Early Development}} of the {{Psychology}} of {{Advertising Suggested}} by {{Burtt}}'s {{Psychology}} of {{Advertising}}}, volume = 35, year = 1938 }