%0 Book %1 GVK301441766 %A Scheck, Christine %B Europäische Hochschulschriften %C Frankfurt am Main u.a. %D 1999 %I Lang %K Customer_Relationship_Management Konsumentenverhalten Kundendienst Marketing Marktforschung Nachkaufmarketing Theorie Verein %T Nachkaufmarketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+301441766&sourceid=fbw_bibsonomy %@ 3631351321

@book{GVK301441766, added-at = {2009-08-21T11:25:58.000+0200}, address = {Frankfurt am Main [u.a.]}, author = {Scheck, {Christine}}, biburl = {https://www.bibsonomy.org/bibtex/2c0b0294ce3a22eaec407eec2d0007605/fbw_hannover}, interhash = {7bd17f7b64e67e5062ec6e7f0609eba5}, intrahash = {c0b0294ce3a22eaec407eec2d0007605}, isbn = {3631351321}, keywords = {Customer_Relationship_Management Konsumentenverhalten Kundendienst Marketing Marktforschung Nachkaufmarketing Theorie Verein}, pagetotal = {XVII, 302}, ppn_gvk = {301441766}, publisher = {Lang}, series = {Europäische Hochschulschriften}, subtitle = {ein interdisziplinärer Ansatz zur Generierung von Strategien der Kundenbindung unter besonderer Berücksichtigung von Kundenclubs}, timestamp = {2009-08-21T11:26:11.000+0200}, title = {Nachkaufmarketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+301441766&sourceid=fbw_bibsonomy}, year = 1999 }