Artikel,

A Behavioral Model of Rational Choice

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Quarterly J. of Economics, 69 (1): 99--118 (1955)
DOI: 10.2307/1884852

Zusammenfassung

The ideas embodied in this paper were initially developed in a series of discussions with Herbert Bohnert, Norman Dalkey, Gerald Thompson, and Robert Wolfson during the summer of 1952. These collaborators deserve a large share of the credit for whatever merit this approach to rational choice may possess. A first draft of this paper was prepared in my capacity as a consultant to the RAND Corporation. It has been developed further (including the Appendix) in work with the Cowles Commission for Research in Economics on “Decision Making Under Uncertainty,� under contract with the Office of Naval Research, and has been completed with the aid of a grant from the Ford Foundation.

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