%0 Book %1 GVK529498669 %A Bausback, Nadine %B Gabler Edition Wissenschaft %C Wiesbaden %D 2007 %I Dt. Univ.-Verl. %K Business-to-Business-Marketing Investitionsgütermarketing Markenpolitik Marketing Produktimage Verhaltensökonomik %T Positionierung von Business-to-Business-Marken %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+529498669&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 978-3-8350-0820-5

@book{GVK529498669, added-at = {2009-08-21T12:22:28.000+0200}, address = {Wiesbaden}, author = {Bausback, {Nadine}}, biburl = {https://www.bibsonomy.org/bibtex/2dd85f4c43774926f59f26a40370618e8/fbw_hannover}, edition = {1. Aufl.}, interhash = {7e1443d309dc4d4f43c007d7a1e893e0}, intrahash = {dd85f4c43774926f59f26a40370618e8}, isbn = {978-3-8350-0820-5}, keywords = {Business-to-Business-Marketing Investitionsgütermarketing Markenpolitik Marketing Produktimage Verhaltensökonomik}, pagetotal = {XX, 368}, ppn_gvk = {529498669}, publisher = {Dt. Univ.-Verl.}, series = {Gabler Edition Wissenschaft}, subtitle = {Konzeption und empirische Analyse zur Rolle von Rationalität und Emotionalität}, timestamp = {2009-08-21T12:23:09.000+0200}, title = {Positionierung von Business-to-Business-Marken}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+529498669&sourceid=fbw_bibsonomy}, year = 2007 }