%0 Book %1 GVK181115514 %C Düsseldorf %D 1995 %E Horx, Matthias %E Wippermann, Peter %I Econ %K Markenpolitik Marketing Trend Verbraucherverhalten Öffentlichkeit_<Kommunikationswissenschaft> %T Markenkult %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+181115514&sourceid=fbw_bibsonomy %@ 3430148057

@book{GVK181115514, added-at = {2009-08-21T10:05:12.000+0200}, address = {Düsseldorf}, biburl = {https://www.bibsonomy.org/bibtex/246553ced1768122af7ab1112aca9cffc/fbw_hannover}, editor = {Horx, {Matthias} and Wippermann, {Peter}}, interhash = {80e81c82f47f6b0c343865990c490de3}, intrahash = {46553ced1768122af7ab1112aca9cffc}, isbn = {3430148057}, keywords = {Markenpolitik Marketing Trend Verbraucherverhalten Öffentlichkeit_<Kommunikationswissenschaft>}, pagetotal = {472}, ppn_gvk = {181115514}, publisher = {Econ}, subtitle = {wie Waren zu Ikonen werden}, timestamp = {2009-08-21T10:22:24.000+0200}, title = {Markenkult}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+181115514&sourceid=fbw_bibsonomy}, year = 1995 }