Abstract
Interview von Fred Vogelstein mit Google-CEO Eric Schmidt. - "Back in 2000, when a friend suggested he apply to be Google’s CEO, Eric Schmidt thought, “Why? It’s only a search engine.” And Everest is only a mountain. Since then, of course, Google has become the most influential corporation in a generation (and Schmidt is now a multibillionaire). Today, Google stands at a crossroad. With more than 10,000 employees, the tension between corporate control and creative chaos has never been higher. We caught up with Schmidt at the Googleplex, where he talked up plans to experiment with video ads on YouTube, dismissed Viacom’s lawsuit as a negotiating ploy, and almost acknowledged that Google Apps poses a threat to Microsoft."
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