%0 Generic %1 FaWaS08a %A Falkenreck, Christine %A Wagner, Ralf %C AMS Cultural Perspectives in Marketing Conference in New Orleans %D 2008 %K 2008 contributed_talk direct_marketing pharma_marketing reputation reputation_transfer speech %T Modeling Culture's Impact on Reputation Transfer in Direct Marketing

@conference{FaWaS08a, added-at = {2010-08-03T11:33:11.000+0200}, address = {AMS Cultural Perspectives in Marketing Conference in New Orleans}, author = {Falkenreck, Christine and Wagner, Ralf}, biburl = {https://www.bibsonomy.org/bibtex/20d57d8aaa76f27545183d0ff29acbf3e/cfalkenreck}, interhash = {8303378ca532d3812b1c858d30ced116}, intrahash = {0d57d8aaa76f27545183d0ff29acbf3e}, keywords = {2008 contributed_talk direct_marketing pharma_marketing reputation reputation_transfer speech}, timestamp = {2010-08-03T11:33:11.000+0200}, title = {Modeling Culture's Impact on Reputation Transfer in Direct Marketing}, year = 2008 }