Article,
Fixing the communications failure
Nature, 463 (7279): 296--297 (Jan 20, 2010)
DOI: 10.1038/463296a
Abstract
People's grasp of scientific debates can improve if communicators build on the fact that cultural values influence what and whom we believe, says Dan Kahan. In a famous 1950s psychology experiment, researchers showed students from two Ivy League colleges a film of an American football game between their schools in which officials made a series of controversial decisions against one side. Asked to make their own assessments, students who attended the offending team's college reported seeing half as many illegal plays as did students from the opposing institution.
