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%0 Book
%1 GVK113906579
%A Aaker, David A.
%C New York, NY u.a.
%D 1991
%I Free Press
%K Kapitalisierung Markenname Markenpolitik Marketing USA
%T Managing brand equity
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+113906579&sourceid=fbw_bibsonomy
%@ 0029001013
@book{GVK113906579,
added-at = {2009-08-21T09:59:23.000+0200},
address = {New York, NY [u.a.]},
author = {Aaker, {David A.}},
biburl = {https://www.bibsonomy.org/bibtex/221acb5b3ee4f5f4fe52e3f4baf5104a0/fbw_hannover},
interhash = {872636cb49812b05017ebeda34acb39b},
intrahash = {21acb5b3ee4f5f4fe52e3f4baf5104a0},
isbn = {0029001013},
keywords = {Kapitalisierung Markenname Markenpolitik Marketing USA},
pagetotal = {XIII, 299},
ppn_gvk = {113906579},
publisher = {Free Press},
subtitle = {capitalizing on the value of a brand name},
timestamp = {2009-08-21T09:59:54.000+0200},
title = {Managing brand equity},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+113906579&sourceid=fbw_bibsonomy},
year = 1991
}