%0 Journal Article %1 noauthororeditor %A Brooks, Colin %D 2019 %J Whitney Digital - Medium %K qr-codes %N 7.6.2019 %T QR Codes: Alive and Well in the Museum? %U https://medium.com/whitney-digital/qr-codes-alive-and-well-47115abd234 %X can’t tell if you QR codes are dead, undead, or if they never died in the first place, but I can tell you we’ve been trialing them at the Whitney Museum of American Art over the last year. Anecdotally, everybody familiar with QR codes are seems to have an anecdote about them, but we wanted to determine more systematically whether or not they might be a useful tool for driving visitors into digital content while at the Museum, with any meaningful levels of utilization. And as it turns out, for us, QR codes are alive and well. see also https://musermeku.org/nicht-newsletter-42-08-2019/

@article{noauthororeditor, abstract = { can’t tell if you QR codes are dead, undead, or if they never died in the first place, but I can tell you we’ve been trialing them at the Whitney Museum of American Art over the last year. Anecdotally, everybody familiar with QR codes are seems to have an anecdote about them, but we wanted to determine more systematically whether or not they might be a useful tool for driving visitors into digital content while at the Museum, with any meaningful levels of utilization. And as it turns out, for us, QR codes are alive and well. [see also https://musermeku.org/nicht-newsletter-42-08-2019/]}, added-at = {2019-08-28T15:41:15.000+0200}, author = {Brooks, Colin}, biburl = {https://www.bibsonomy.org/bibtex/2edbb5628a31ba8e294e87135bc408169/voss}, interhash = {8e628db1304aca41b2b3f2369f04cc1c}, intrahash = {edbb5628a31ba8e294e87135bc408169}, journal = {Whitney Digital - Medium}, keywords = {qr-codes}, number = {7.6.2019}, timestamp = {2019-08-28T15:41:15.000+0200}, title = {QR Codes: Alive and Well in the Museum?}, url = {https://medium.com/whitney-digital/qr-codes-alive-and-well-47115abd234}, year = 2019 }