%0 Report %1 37731 %A Chan, David %A Kumar, Deepak %A Ma, Sheng %A Koehler, Jim %D 2012 %K om09 ppc %T Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads %U http://research.google.com/pubs/pub37731.html

@techreport{37731, added-at = {2013-10-24T16:44:42.000+0200}, author = {Chan, David and Kumar, Deepak and Ma, Sheng and Koehler, Jim}, biburl = {https://www.bibsonomy.org/bibtex/2fc9f5c2a10987b6d6f7518659d920694/griesbau}, institution = {Google Inc.}, interhash = {8fba770caa395d6a8e555a0dd5bb1c6a}, intrahash = {fc9f5c2a10987b6d6f7518659d920694}, keywords = {om09 ppc}, timestamp = {2013-10-24T16:44:42.000+0200}, title = {Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads}, url = {http://research.google.com/pubs/pub37731.html}, year = 2012 }