%0 Book %1 GVK12330654X %A Schwen, Rolf %B Reihe Wirtschaft und Sport %C Braunschweig %D 1993 %I Cognos-Inst. Dreyer %K Controlling Imagetransfer Marketing Sportsponsoring Öffentlichkeit_<Kommunikationswissenschaft> %N 3 %T Der Imagetransfer im Sportsponsoring %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+12330654X&sourceid=fbw_bibsonomy %@ 3925950036

@book{GVK12330654X, added-at = {2009-08-21T09:59:23.000+0200}, address = {Braunschweig}, author = {Schwen, {Rolf}}, biburl = {https://www.bibsonomy.org/bibtex/25293ecc8a8c4781bfbaf7f208bce3b8a/fbw_hannover}, interhash = {91905bf86be67eb40c1cb6e651027b3c}, intrahash = {5293ecc8a8c4781bfbaf7f208bce3b8a}, isbn = {3925950036}, keywords = {Controlling Imagetransfer Marketing Sportsponsoring Öffentlichkeit_<Kommunikationswissenschaft>}, number = 3, pagetotal = {XXXI, 307}, ppn_gvk = {12330654X}, publisher = {Cognos-Inst. Dreyer}, series = {Reihe Wirtschaft und Sport}, subtitle = {Controllingsysteme für das Marketing}, timestamp = {2009-08-21T10:00:42.000+0200}, title = {Der Imagetransfer im Sportsponsoring}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+12330654X&sourceid=fbw_bibsonomy}, year = 1993 }