%0 Book %1 GVK027050203 %A Mayer, Hans %B Betriebswirtschaftliche Abhandlungen %C Stuttgart %D 1990 %I Poeschel %K Angewandte_Psychologie Kaufverhalten Marketing Werbewirkung %N N.F., 78 %T Werbewirkung und Kaufverhalten %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+027050203&sourceid=fbw_bibsonomy %@ 379100509X

@book{GVK027050203, added-at = {2009-08-21T09:55:59.000+0200}, address = {Stuttgart}, author = {Mayer, {Hans}}, biburl = {https://www.bibsonomy.org/bibtex/2ee537d587df3670083a53bdf819b5e71/fbw_hannover}, interhash = {91a588de16b7b1e5c8200d34e42cb451}, intrahash = {ee537d587df3670083a53bdf819b5e71}, isbn = {379100509X}, keywords = {Angewandte_Psychologie Kaufverhalten Marketing Werbewirkung}, number = {N.F., 78}, pagetotal = {IX, 267}, ppn_gvk = {027050203}, publisher = {Poeschel}, series = {Betriebswirtschaftliche Abhandlungen}, subtitle = {unter ökonomischen und psychologischen Aspekten}, timestamp = {2009-08-21T09:56:50.000+0200}, title = {Werbewirkung und Kaufverhalten}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+027050203&sourceid=fbw_bibsonomy}, year = 1990 }