%0 Book %1 GVK184104491 %A Cram, Tony %B Financial Times %C London %D 1994 %I Pitman %K Management_and_Business_Administration Marketing Soziomarketing %T The power of relationship marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+184104491&sourceid=fbw_bibsonomy %@ 0273609076

@book{GVK184104491, added-at = {2009-08-21T10:18:02.000+0200}, address = {London}, author = {Cram, {Tony}}, biburl = {https://www.bibsonomy.org/bibtex/26ffc443ec90f6c92e3f6c3caa9d589f6/fbw_hannover}, interhash = {92a26b99db7e6bb5a333f1ff6987775b}, intrahash = {6ffc443ec90f6c92e3f6c3caa9d589f6}, isbn = {0273609076}, keywords = {Management_and_Business_Administration Marketing Soziomarketing}, pagetotal = {IX, 254}, ppn_gvk = {184104491}, publisher = {Pitman}, series = {Financial Times}, subtitle = {how to keep customers for life}, timestamp = {2009-08-21T10:27:33.000+0200}, title = {The power of relationship marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+184104491&sourceid=fbw_bibsonomy}, year = 1994 }