%0 Book %1 GVK39695961X %C Boston %D 2005 %E Walker, Orville C. %I McGraw-Hill Irvin %K Management Marketing %T Marketing strategy %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+39695961X&sourceid=fbw_bibsonomy %7 5th ed %@ 0072961902

@book{GVK39695961X, added-at = {2009-08-21T12:18:06.000+0200}, address = {Boston}, biburl = {https://www.bibsonomy.org/bibtex/21c1029ff86c5ae1fec0715ed55fc205a/fbw_hannover}, edition = {5th ed}, editor = {Walker, {Orville C.}}, interhash = {9412c9889d75475802768370f10c0548}, intrahash = {1c1029ff86c5ae1fec0715ed55fc205a}, isbn = {0072961902}, keywords = {Management Marketing}, pagetotal = {xx, 346}, ppn_gvk = {39695961X}, publisher = {McGraw-Hill Irvin}, subtitle = {a decision-focused approach}, timestamp = {2009-08-21T12:18:30.000+0200}, title = {Marketing strategy}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+39695961X&sourceid=fbw_bibsonomy}, year = 2005 }