%0 Journal Article %1 1986 %A Hutton, R. Bruce %A Mauser, Gary A. %A Filiatrault, Pierre %A Ahtola, Olli T. %D 1986 %I The University of Chicago Press %J Journal of Consumer Research %K behavior consumer knowledge stair %N 3 %P pp. 327-336 %T Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior: A Field Experimental Approach %U http://www.jstor.org/stable/2489424 %V 13 %X In 1981, the United States and Canada began a series of international field experiments to test the effectiveness of feedback as a way to encourage energy conservation. Current government studies show energy consumption is again on the rise after several years of decline. The research objective was to extend current feedback research by providing information formats and presentation modes that had not been previously tested but did represent realistic public policy and/or marketplace options. Results of the experiment replicated in two U.S. and two Canadian cities provide partial support for feedback as a viable information technology for consumer learning and motivation.

@article{1986, abstract = {In 1981, the United States and Canada began a series of international field experiments to test the effectiveness of feedback as a way to encourage energy conservation. Current government studies show energy consumption is again on the rise after several years of decline. The research objective was to extend current feedback research by providing information formats and presentation modes that had not been previously tested but did represent realistic public policy and/or marketplace options. Results of the experiment replicated in two U.S. and two Canadian cities provide partial support for feedback as a viable information technology for consumer learning and motivation.}, added-at = {2012-12-14T16:43:17.000+0100}, author = {Hutton, R. Bruce and Mauser, Gary A. and Filiatrault, Pierre and Ahtola, Olli T.}, biburl = {https://www.bibsonomy.org/bibtex/29c6ebfe8f59f22aff25dd1723c16410c/asmelash}, copyright = {Copyright © 1986 Journal of Consumer Research, Inc.}, interhash = {943512d4517d0cc7bf5b72484ec732ce}, intrahash = {9c6ebfe8f59f22aff25dd1723c16410c}, issn = {00935301}, journal = {Journal of Consumer Research}, jstor_articletype = {research-article}, jstor_formatteddate = {Dec., 1986}, keywords = {behavior consumer knowledge stair}, language = {English}, number = 3, pages = {pp. 327-336}, publisher = {The University of Chicago Press}, timestamp = {2012-12-14T16:43:18.000+0100}, title = {Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior: A Field Experimental Approach}, url = {http://www.jstor.org/stable/2489424}, volume = 13, year = 1986 }