%0 Book %1 GVK090013883 %C Stuttgart %D 1996 %E Bruhn, Manfred %I Schäffer-Poeschel u.a. %K Deutschland Handel Handelsmarke Markenpolitik Marketing %T Handelsmarken im Wettbewerb %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+090013883&sourceid=fbw_bibsonomy %@ 3791010468

@book{GVK090013883, added-at = {2009-08-21T09:59:23.000+0200}, address = {Stuttgart}, biburl = {https://www.bibsonomy.org/bibtex/215f1a5143f7d4273b6264d08d077606a/fbw_hannover}, editor = {Bruhn, {Manfred}}, interhash = {9673ea6a217a0f1a1ac2e26a2d56756c}, intrahash = {15f1a5143f7d4273b6264d08d077606a}, isbn = {3791010468}, keywords = {Deutschland Handel Handelsmarke Markenpolitik Marketing}, pagetotal = {V, 208}, ppn_gvk = {090013883}, publisher = {Schäffer-Poeschel [u.a.]}, subtitle = {Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik}, timestamp = {2009-08-21T09:59:38.000+0200}, title = {Handelsmarken im Wettbewerb}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+090013883&sourceid=fbw_bibsonomy}, year = 1996 }