%0 Book %1 GVK349820163 %C London u.a. %D 2003 %E Balmer, John M. T. %E Greyser, Stephen A. %I Routledge %K Business_names Corporate_Identity Corporate_image Corporations Firmenzeichen Marketing %T Revealing the corporation %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+349820163&sourceid=fbw_bibsonomy %@ 0415284201

@book{GVK349820163, added-at = {2009-08-21T12:11:31.000+0200}, address = {London [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/269d65d336ecc0834ccd82edf3af585cd/fbw_hannover}, editor = {Balmer, {John M. T.} and Greyser, {Stephen A.}}, interhash = {9a9af113b81e5697419d752c6497cef3}, intrahash = {69d65d336ecc0834ccd82edf3af585cd}, isbn = {0415284201}, keywords = {Business_names Corporate_Identity Corporate_image Corporations Firmenzeichen Marketing}, pagetotal = {XVIII, 365}, ppn_gvk = {349820163}, publisher = {Routledge}, subtitle = {perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology}, timestamp = {2009-08-21T12:12:20.000+0200}, title = {Revealing the corporation}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+349820163&sourceid=fbw_bibsonomy}, year = 2003 }