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%0 Book
%1 GVK349820163
%C London u.a.
%D 2003
%E Balmer, John M. T.
%E Greyser, Stephen A.
%I Routledge
%K Business_names Corporate_Identity Corporate_image Corporations Firmenzeichen Marketing
%T Revealing the corporation
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+349820163&sourceid=fbw_bibsonomy
%@ 0415284201
@book{GVK349820163,
added-at = {2009-08-21T12:11:31.000+0200},
address = {London [u.a.]},
biburl = {https://www.bibsonomy.org/bibtex/269d65d336ecc0834ccd82edf3af585cd/fbw_hannover},
editor = {Balmer, {John M. T.} and Greyser, {Stephen A.}},
interhash = {9a9af113b81e5697419d752c6497cef3},
intrahash = {69d65d336ecc0834ccd82edf3af585cd},
isbn = {0415284201},
keywords = {Business_names Corporate_Identity Corporate_image Corporations Firmenzeichen Marketing},
pagetotal = {XVIII, 365},
ppn_gvk = {349820163},
publisher = {Routledge},
subtitle = {perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology},
timestamp = {2009-08-21T12:12:20.000+0200},
title = {Revealing the corporation},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+349820163&sourceid=fbw_bibsonomy},
year = 2003
}