%0 Journal Article %1 KylieJarrett12012003 %A Jarrett, Kylie %D 2003 %J Journal of Sociology %K Foucault Internet affective_relations consumer_culture e-commerce lv_crossmedia_4 on-line_community power %N 4 %P 335-351 %R 10.1177/0004869003394002 %T Labour of Love: An Archaeology of Affect as Power in E-Commerce %U http://jos.sagepub.com/cgi/content/abstract/39/4/335 %V 39 %X In the discourses of the electronic commerce (e-commerce) industry, consumers are alleged to be empowered by the affective relations they establish in online communities. This article investigates this claim using a Foucauldian archaeological framework. It seeks to identify the key social and historical conditions that have enabled this representation to appear and to become a viable characterization. The question it examines is not whether consumers are actually empowered by e-commerce, but why it is deemed important to interrogate online consumers' affective activity in terms of power.

@article{KylieJarrett12012003, abstract = {In the discourses of the electronic commerce (e-commerce) industry, consumers are alleged to be empowered by the affective relations they establish in online communities. This article investigates this claim using a Foucauldian archaeological framework. It seeks to identify the key social and historical conditions that have enabled this representation to appear and to become a viable characterization. The question it examines is not whether consumers are actually empowered by e-commerce, but why it is deemed important to interrogate online consumers' affective activity in terms of power. }, added-at = {2008-09-30T13:32:13.000+0200}, author = {Jarrett, Kylie}, biburl = {https://www.bibsonomy.org/bibtex/262cc57ef738d0ef4c71cdeb08e30bbaa/magdalenaa}, description = {Labour of Love: An Archaeology of Affect as Power in E-Commerce -- Jarrett 39 (4): 335 -- Journal of Sociology}, doi = {10.1177/0004869003394002}, eprint = {http://jos.sagepub.com/cgi/reprint/39/4/335.pdf}, interhash = {9ccd78cef01e85413bfd297a2ebb69fa}, intrahash = {62cc57ef738d0ef4c71cdeb08e30bbaa}, journal = {Journal of Sociology}, keywords = {Foucault Internet affective_relations consumer_culture e-commerce lv_crossmedia_4 on-line_community power}, number = 4, pages = {335-351}, timestamp = {2008-09-30T13:32:13.000+0200}, title = {{Labour of Love: An Archaeology of Affect as Power in E-Commerce}}, url = {http://jos.sagepub.com/cgi/content/abstract/39/4/335}, volume = 39, year = 2003 }