%0 Book %1 GVK148644872 %A Link, Jörg %A Hildebrand, Volker %C München %D 1994 %I Vahlen %K Betriebliche_Information_und_Kommunikation Marketing %T Verbreitung und Einsatz des Database-Marketing und CAS %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+148644872&sourceid=fbw_bibsonomy %@ 3800618559

@book{GVK148644872, added-at = {2009-08-21T10:05:12.000+0200}, address = {München}, author = {Link, {Jörg} and Hildebrand, {Volker}}, biburl = {https://www.bibsonomy.org/bibtex/24639534f414fc9f96e9b73d25b5d32f9/fbw_hannover}, interhash = {a10bf60f31c893c1fadb8a04d7bc26f6}, intrahash = {4639534f414fc9f96e9b73d25b5d32f9}, isbn = {3800618559}, keywords = {Betriebliche_Information_und_Kommunikation Marketing}, pagetotal = {XXI, 208}, ppn_gvk = {148644872}, publisher = {Vahlen}, subtitle = {kundenorientierte Informationssysteme in deutschen Unternehmen}, timestamp = {2009-08-21T10:09:08.000+0200}, title = {Verbreitung und Einsatz des Database-Marketing und CAS}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+148644872&sourceid=fbw_bibsonomy}, year = 1994 }