%0 Book %1 GVK505608006 %A Fritz, Wolfgang %A Oelsnitz, Dietrich %B w: %C Stuttgart %D 2006 %I Kohlhammer %K Management Marketing Strategisches_Management Theorie %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+505608006&sourceid=fbw_bibsonomy %7 4., überarb. und erw. Aufl. %@ 978-3-17-019286-7

@book{GVK505608006, added-at = {2009-08-21T12:21:08.000+0200}, address = {Stuttgart}, author = {Fritz, {Wolfgang} and Oelsnitz, {Dietrich}}, biburl = {https://www.bibsonomy.org/bibtex/2d8cf30678fe96b47fc3d658696f3da5a/fbw_hannover}, edition = {4., überarb. und erw. Aufl.}, interhash = {a7fce71382d1e3a0b0c89b129e423144}, intrahash = {d8cf30678fe96b47fc3d658696f3da5a}, isbn = {978-3-17-019286-7}, keywords = {Management Marketing Strategisches_Management Theorie}, pagetotal = {366}, ppn_gvk = {505608006}, publisher = {Kohlhammer}, series = {[w:]}, subtitle = {Elemente marktorientierter Unternehmensführung}, timestamp = {2009-08-21T12:21:18.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+505608006&sourceid=fbw_bibsonomy}, year = 2006 }