%0 Journal Article %1 citeulike:588347 %A Buijzen, Moniek %A Valkenburg, Patti M. %D 2003 %J Journal of Applied Developmental Psychology %K children materialism media %N 4 %P 437--456 %R 10.1016/S0193-3973(03)00072-8 %T The effects of television advertising on materialism, parent-child conflict, and unhappiness: A review of research %U http://dx.doi.org/10.1016/S0193-3973(03)00072-8 %V 24 %X In this article, we introduce a model on the unintended effects of advertising. This model describes the existing hypotheses about the impact of advertising on (a) materialism, (b) parent-child conflict, and (c) unhappiness. The validity of each of these hypotheses was investigated using a vote-counting analysis. Our analyses yielded a small to moderate effect size for the relation between advertising and materialism as well as a small to moderate effect size for the relation between advertising and parent-child conflict. However, support for the hypothesized relation between advertising and unhappiness was not found. The outcome of our vote-counting analysis provided several working hypotheses for further research as well as identified possible moderator variables that should be taken into account in future research.

@article{citeulike:588347, abstract = {In this article, we introduce a model on the unintended effects of advertising. This model describes the existing hypotheses about the impact of advertising on (a) materialism, (b) parent-child conflict, and (c) unhappiness. The validity of each of these hypotheses was investigated using a vote-counting analysis. Our analyses yielded a small to moderate effect size for the relation between advertising and materialism as well as a small to moderate effect size for the relation between advertising and parent-child conflict. However, support for the hypothesized relation between advertising and unhappiness was not found. The outcome of our vote-counting analysis provided several working hypotheses for further research as well as identified possible moderator variables that should be taken into account in future research.}, added-at = {2007-04-06T10:50:16.000+0200}, author = {Buijzen, Moniek and Valkenburg, Patti M.}, biburl = {https://www.bibsonomy.org/bibtex/2c89f60a7a4ae23ab29dd617d8da8cbba/mhermans}, citeulike-article-id = {588347}, doi = {10.1016/S0193-3973(03)00072-8}, interhash = {aa4147d62de1101c155fb32138450a5e}, intrahash = {c89f60a7a4ae23ab29dd617d8da8cbba}, journal = {Journal of Applied Developmental Psychology}, keywords = {children materialism media}, month = {September}, number = 4, pages = {437--456}, priority = {2}, timestamp = {2007-04-06T10:50:16.000+0200}, title = {The effects of television advertising on materialism, parent-child conflict, and unhappiness: A review of research}, url = {http://dx.doi.org/10.1016/S0193-3973(03)00072-8}, volume = 24, year = 2003 }