%0 Book %1 GVK192415077 %A Turner, Howard M. %C New York, NY u.a. %D 1973 %I McGraw-Hill %K Marketing Motivation_(Psychology) Sales_promotion %T The people motivators %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+192415077&sourceid=fbw_bibsonomy %@ 0070655308

@book{GVK192415077, added-at = {2009-08-21T12:33:40.000+0200}, address = {New York, NY [u.a.]}, author = {Turner, {Howard M.}}, biburl = {https://www.bibsonomy.org/bibtex/24edd1d422720a1f3c2ea48aef03536b5/fbw_hannover}, interhash = {ac100dd9fe8eff7b8ebb794ea3561bc2}, intrahash = {4edd1d422720a1f3c2ea48aef03536b5}, isbn = {0070655308}, keywords = {Marketing Motivation_(Psychology) Sales_promotion}, pagetotal = {IX, 269}, ppn_gvk = {192415077}, publisher = {McGraw-Hill}, subtitle = {consumer and sales incentives in modern marketing}, timestamp = {2009-08-21T12:33:49.000+0200}, title = {The people motivators}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+192415077&sourceid=fbw_bibsonomy}, year = 1973 }