%0 Book %1 GVK187239126 %A Bismarck, Wolf-Bertram %A Baumann, Stefan %B Europäische Hochschulschriften %C Frankfurt am Main u.a. %D 1995 %I Lang %K Markenimage Wertordnung %T Markenmythos %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+187239126&sourceid=fbw_bibsonomy %@ 3631492073

@book{GVK187239126, added-at = {2009-08-21T10:31:17.000+0200}, address = {Frankfurt am Main [u.a.]}, author = {Bismarck, {Wolf-Bertram} and Baumann, {Stefan}}, biburl = {https://www.bibsonomy.org/bibtex/24a1f59a59e417a74ea73ab1374c96c71/fbw_hannover}, interhash = {ae533087434dec909ab65c3d964a7348}, intrahash = {4a1f59a59e417a74ea73ab1374c96c71}, isbn = {3631492073}, keywords = {Markenimage Wertordnung}, pagetotal = {228}, ppn_gvk = {187239126}, publisher = {Lang}, series = {Europäische Hochschulschriften}, subtitle = {Verkörperung eines attraktiven Wertesystems}, timestamp = {2009-08-21T10:31:26.000+0200}, title = {Markenmythos}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+187239126&sourceid=fbw_bibsonomy}, year = 1995 }