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%0 Book
%1 GVK021842051
%A Greer, Thomas V.
%C New York, NY
%D 1979
%I Macmillan
%K Case_studies Marketing
%T Cases in marketing
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021842051&sourceid=fbw_bibsonomy
%7 2. ed
%@ 0023470305