Article,

Genre as social action

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Quarterly Journal of Speech, 70 (2): 151-167 (May 1984)
DOI: 10.1080/00335638409383686

Abstract

This essay proposes a conception of genre based on conventionalized social motives which are found in recurrent situation‐types. The thesis is that genre must be conceived in terms of rhetorical action rather than substance or form.

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