%0 Book %1 GVK019562063 %A Herzig, Oliver A. %B Empirische Marketingforschung %C Wien %D 1991 %I Service-Fachverl. %K Imageforschung Markenimage Messung %N 9 %T Markenbilder, Markenwelten %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+019562063&sourceid=fbw_bibsonomy %@ 3854281943

@book{GVK019562063, added-at = {2009-08-21T09:46:50.000+0200}, address = {Wien}, author = {Herzig, {Oliver A.}}, biburl = {https://www.bibsonomy.org/bibtex/2290e29c3c3c0a0cd0bb2bb27735baf26/fbw_hannover}, interhash = {b2c48202d3c7564f0c8a139d059d3c89}, intrahash = {290e29c3c3c0a0cd0bb2bb27735baf26}, isbn = {3854281943}, keywords = {Imageforschung Markenimage Messung}, number = 9, pagetotal = {VI, 192}, ppn_gvk = {019562063}, publisher = {Service-Fachverl.}, series = {Empirische Marketingforschung}, subtitle = {neue Wege in der Imageforschung}, timestamp = {2009-08-21T09:47:28.000+0200}, title = {Markenbilder, Markenwelten}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+019562063&sourceid=fbw_bibsonomy}, year = 1991 }