%0 Journal Article %1 journals/oir/PhuaPC18 %A Phua, Joe %A Pan, Po-Lin %A Chen, Kuan-Ju %D 2018 %J Online Inf. Rev. %K dblp %N 4 %P 438-450 %T Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans' brand evaluations. %U http://dblp.uni-trier.de/db/journals/oir/oir42.html#PhuaPC18 %V 42

@article{journals/oir/PhuaPC18, added-at = {2020-05-25T00:00:00.000+0200}, author = {Phua, Joe and Pan, Po-Lin and Chen, Kuan-Ju}, biburl = {https://www.bibsonomy.org/bibtex/24c5befd2adc6d3c1eb2a059718931456/dblp}, ee = {https://doi.org/10.1108/OIR-11-2016-0317}, interhash = {b3ab3f6ff7f81ff279302c251967e11e}, intrahash = {4c5befd2adc6d3c1eb2a059718931456}, journal = {Online Inf. Rev.}, keywords = {dblp}, number = 4, pages = {438-450}, timestamp = {2020-05-26T11:40:14.000+0200}, title = {Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans' brand evaluations.}, url = {http://dblp.uni-trier.de/db/journals/oir/oir42.html#PhuaPC18}, volume = 42, year = 2018 }