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%0 Journal Article
%1 bruhn2004rmp
%A Bruhn, M.
%A Ahlers, G.M.
%D 2004
%I VS Verlag
%J Theorien der Public Relations: Grundlagen und Perspektiven der PR-forschung
%K Unternehmenskommunikation corporate_communication medgov
%T Zur Rolle von Marketing und Public Relations in der Unternehmenskommunikation
@article{bruhn2004rmp,
added-at = {2008-03-25T06:53:52.000+0100},
author = {Bruhn, M. and Ahlers, G.M.},
biburl = {https://www.bibsonomy.org/bibtex/260e5bd11c5e4c629946c6b04a7cef46c/acf},
description = {medgov},
interhash = {b3b39af2842a5507487f04ab74459a9e},
intrahash = {60e5bd11c5e4c629946c6b04a7cef46c},
journal = {Theorien der Public Relations: Grundlagen und Perspektiven der PR-forschung},
keywords = {Unternehmenskommunikation corporate_communication medgov},
publisher = {VS Verlag},
timestamp = {2008-03-25T06:54:03.000+0100},
title = {{Zur Rolle von Marketing und Public Relations in der Unternehmenskommunikation}},
year = 2004
}