%0 Book %1 GVK499534077 %B Hamburger Schriften zur Marketingforschung %C München u.a. %D 2005 %E Zerres, Christopher %I Hampp %K Internationale_Wettbewerbsfähigkeit Marketing Marketingmanagement Marketingpolitik Theorie %N 36 %T Marketing-Techniken %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+499534077&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 3879889791

@book{GVK499534077, added-at = {2009-08-21T12:19:46.000+0200}, address = {München [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/2b9fdba5ff29eec89679edb648549cdf2/fbw_hannover}, edition = {1. Aufl.}, editor = {Zerres, {Christopher}}, interhash = {b3ce50435cddd96efcc68cc95b3baaf6}, intrahash = {b9fdba5ff29eec89679edb648549cdf2}, isbn = {3879889791}, keywords = {Internationale_Wettbewerbsfähigkeit Marketing Marketingmanagement Marketingpolitik Theorie}, number = 36, pagetotal = {X, 357}, ppn_gvk = {499534077}, publisher = {Hampp}, series = {Hamburger Schriften zur Marketingforschung}, subtitle = {Instrumente einer marktorientierten Unternehmensführung im internationalen Wettbewerb}, timestamp = {2009-08-21T12:20:24.000+0200}, title = {Marketing-Techniken}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+499534077&sourceid=fbw_bibsonomy}, year = 2005 }