%0 Book %1 GVK378930109 %A Holt, Douglas B. %C Boston, Mass. %D 2004 %I Harvard Business School Press %K Brand_name_products Business_names Markenartikel Markenimage Markenpolitik Marketing Popular_culture Produktimage %T How brands become icons %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+378930109&sourceid=fbw_bibsonomy %@ 1578517745

@book{GVK378930109, added-at = {2009-08-21T12:16:51.000+0200}, address = {Boston, Mass.}, author = {Holt, {Douglas B.}}, biburl = {https://www.bibsonomy.org/bibtex/23cf20a5b053d8d81840346ad7c512614/fbw_hannover}, interhash = {b55bdedc48086b5ab4f9b2224e9db520}, intrahash = {3cf20a5b053d8d81840346ad7c512614}, isbn = {1578517745}, keywords = {Brand_name_products Business_names Markenartikel Markenimage Markenpolitik Marketing Popular_culture Produktimage}, pagetotal = {XIII, 265}, ppn_gvk = {378930109}, publisher = {Harvard Business School Press}, subtitle = {the principles of cultural branding}, timestamp = {2009-08-21T12:17:20.000+0200}, title = {How brands become icons}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+378930109&sourceid=fbw_bibsonomy}, year = 2004 }