%0 Book %1 GVK480693293 %A Payne, Adrian %C Amsterdam u.a. %D 2006 %I Elsevier Butterworth-Heinemann %K Beziehungsmanagement Customer_relations Kundenmanagement Management Marketing Relationship_marketing %T The handbook of CRM %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+480693293&sourceid=fbw_bibsonomy %@ 978-0-7506-6437-0

@book{GVK480693293, added-at = {2009-08-21T12:19:46.000+0200}, address = {Amsterdam [u.a.]}, author = {Payne, {Adrian}}, biburl = {https://www.bibsonomy.org/bibtex/2faf397ad6c98c013496ef51efc66b01d/fbw_hannover}, interhash = {bb6c627a41fd8d2d004c68babbabadfb}, intrahash = {faf397ad6c98c013496ef51efc66b01d}, isbn = {978-0-7506-6437-0}, keywords = {Beziehungsmanagement Customer_relations Kundenmanagement Management Marketing Relationship_marketing}, pagetotal = {XX, 438}, ppn_gvk = {480693293}, publisher = {Elsevier Butterworth-Heinemann}, subtitle = {achieving excellence in customer management}, timestamp = {2009-08-21T12:19:49.000+0200}, title = {The handbook of CRM}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+480693293&sourceid=fbw_bibsonomy}, year = 2006 }