%0 Conference Paper %1 conf/sigecom/MahdianGMV12 %A Mahdian, Mohammad %A Ghosh, Arpita %A McAfee, R. Preston %A Vassilvitskii, Sergei %B EC %D 2012 %E Faltings, Boi %E Leyton-Brown, Kevin %E Ipeirotis, Panos %I ACM %K dblp %P 741-753 %T To match or not to match: economics of cookie matching in online advertising. %U http://dblp.uni-trier.de/db/conf/sigecom/sigecom2012.html#MahdianGMV12 %@ 978-1-4503-1415-2

@inproceedings{conf/sigecom/MahdianGMV12, added-at = {2018-11-06T00:00:00.000+0100}, author = {Mahdian, Mohammad and Ghosh, Arpita and McAfee, R. Preston and Vassilvitskii, Sergei}, biburl = {https://www.bibsonomy.org/bibtex/2aa9570bc37d3e24bc4e8b6579fa3522c/dblp}, booktitle = {EC}, crossref = {conf/sigecom/2012}, editor = {Faltings, Boi and Leyton-Brown, Kevin and Ipeirotis, Panos}, ee = {https://doi.org/10.1145/2229012.2229069}, interhash = {bb7bb31d12a2f717db7786a63f3195ff}, intrahash = {aa9570bc37d3e24bc4e8b6579fa3522c}, isbn = {978-1-4503-1415-2}, keywords = {dblp}, pages = {741-753}, publisher = {ACM}, timestamp = {2018-11-28T11:39:50.000+0100}, title = {To match or not to match: economics of cookie matching in online advertising.}, url = {http://dblp.uni-trier.de/db/conf/sigecom/sigecom2012.html#MahdianGMV12}, year = 2012 }